Blog about UX

Medicine stands for the processing of large amounts of data. It is certainly the first industry in which data-driven projects have introduced such significant changes from the point of view of all system users: patient, physician, medical institution and researchers.

You come face to face with a tiger. What is your first reaction? You open excel and start by processing the information, what is the best thing to do in this situation, or without thinking less, do you take your legs behind your belt and run away hoping that you will succeed?

When a customer comes to us with a problem, they usually show us business results, missed goals, or infamous NPS results*. For us UX specialists, it is difficult to draw detailed conclusions from these measures.

The story of this article began with a question, from a member of one of the business groups that can be seen in the main graphic.

How can using trends in furniture ecommerce accelerate the growth of your business? Increasing conversions, adapting the appearance of the site to the needs of the user and taking care of the quality of the UI of the page are just a few of the areas that we have touched on in this complete guide to the latest trends.


We recently had the opportunity to talk to UX Poland participants at the World Cafe panel about the future of VAS in banking. VAS (Value Added Service) is a non-bank added service.

Our clients often come to us saying, “I see this and that in our rivals. I want to have it!” Why does the equation to the competition often not give an advantage? If we are all the same, the customer doesn't care which brand they turn to.

Why does this question arise so often? After all, in both of these cases, at the end of the buying process sit customers, whose goal is to find the best offer for themselves or for their business.

Mistakes are inevitable, although we try to avoid them at all costs. We also often talk about “learning from mistakes” and indeed — in most cases, this is a wonderful thing. But what happens when we focus our efforts solely on correcting mistakes?

Incidentally, it is also the title of one of the most important books on user experience, written by Steve Krug. Steve rightly noted that the user wants to put as little effort as possible into operating the product, achieving maximum results. Best from the first second.

Running a business has always gone hand in hand with a lot of problems to solve. Today, the market for digital products is even more competitive, and the requirements and needs of customers change quickly and often. Businesses must therefore look for innovative ways to attract and retain customers.

Millions of people around the world use stairs every day. We do it reflexively, without thinking about it. Would any of us be able to give you the ideal stair step height? Do any of us realize that such a height exists?